HYDROXYETHYL CELLULOSE (HEC)

• Good pseudoplastic (shear-thinning) flow behavior, meaning it thickens at low shear and thins under high shear (helpful in paint application / brushing).

• Biostability: It has resistance to bacterial and fungal attack, enzyme degradation, which helps maintain viscosity over time in aqueous systems.

• Good compatibility / color acceptance: Works well with pigments, emulsion polymers, surfactants, emulsifiers, defoamers, preservatives.

• Stable viscosity over long storage. Treated for controlled hydration / dissolution to prevent lumping (balling) when being added to water.



Versatile Use in Paint Industries

HEC LOTTE is extensively used across diverse paint formulations due to its ability to modify viscosity, improve stability, and enhance overall paint application properties. Its high purity and consistent grade make it a preferred choice for industrial-scale paint production.


Storage and Shelf Life Recommendations

To maintain optimal performance, store HEC LOTTE powder in a cool, dry place at room temperature (not exceeding 25C). When properly stored, the product remains effective for up to two years, preserving its thickening and stabilizing attributes.



FAQs of HEC LOTTE:




Q: How should HEC LOTTE be used in paint manufacturing?

A: HEC LOTTE is typically added to paint formulations during the mixing process to improve viscosity and ensure even dispersion of pigment particles. It dissolves in water and integrates well into both water-based and latex paints.



Q: What benefits does HEC LOTTE provide to paint products?

A: HEC LOTTE acts as a thickener, stabilizer, and film former, ensuring smoother paint application, preventing pigment settling, and enhancing the products durability and consistency.



Q: When is the best time to incorporate HEC LOTTE during paint production?

A: HEC LOTTE should be introduced during the initial stage of the production process, ideally when mixing the aqueous phase. This ensures it fully hydrates and distributes evenly throughout the mixture.



Q: Where should HEC LOTTE be stored to preserve quality?

A: Store HEC LOTTE in a tightly sealed container at room temperature, away from moisture and direct sunlight. Proper storage conditions are essential to maintain its 2-year shelf life.



Q: What is the typical process for dissolving HEC LOTTE powder in paint applications?

A: Gradually disperse the HEC LOTTE powder into water under constant stirring to prevent clumping. Continue mixing until a uniform, viscous solution is achieved, allowing maximum performance as a paint additive.



Q: Is HEC LOTTE suitable for all types of paint formulations?

A: Yes, due to its high purity (99%) and versatile thickening properties, HEC LOTTE can be used in a wide range of water-based and latex paint systems.



Q: What are the primary advantages for paint manufacturers using HEC LOTTE from Korea South?

A: Manufacturers benefit from consistent quality, purity, and reliable performance, helping them meet industry standards while enhancing their paint products application and stability.

HECELLOSE  SBHV is a bio-stable Hydroxyethyl Cellulose (HEC) grade used as a thickener and rheology modifier in water-based systems.

• It is a non-ionic, water-soluble polymer additive
• Designed for high viscosity development
• Mainly used in water-based paints and coatings

 It is NOT a styrene acrylic emulsion, but an additive used along with emulsions.

• Very high viscosity grade (ˆ 4,800-6,000 cps at 1% solution)
• Excellent thickening efficiency
• Provides pseudoplastic flow (shear thinning behavior)
• Good compatibility with:
  • Pigments
  • Styrene acrylic emulsions
  • Surfactants & additives
• Bio-stable (resistant to bacteria & fungi)
• Improves storage stability and prevents settling

In paint / emulsion systems, SBHV works as:

1. Thickener
   • Controls viscosity of paint
2. Rheology Modifier
   • Improves brushability & flow
3. Anti-settling Agent
   • Keeps pigments uniformly dispersed
4. Water Retention Agent
   • Improves open time & application

• Interior & exterior emulsion paints
• Styrene acrylic / acrylic paints
• Primers & coatings
• Construction chemicals (putty, texture)

Specifically designed for waterborne coating systems

 In a paint formula:

• Styrene Acrylic Emulsion = Binder
• SBHV = Thickener additive